EPA Safer Choice certified
0% phosphate, dyes, or chlorines added
Soft lavender scent
CleanScent technology
Tide Zero Soft Lavender Liquid Laundry Detergent
A gentle but powerful clean with zero compromises.
Gentle for sensitive skin but tough on stains
Overview
The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice–certified product* that’s safe for your family but tough on stains.
Tide Zero is a simpler formula with all the good stuff and nothing more. Formulated with zero added phosphates, zero added dyes, and zero added chlorine. And, you don’t have to give up freshness because Tide Zero features a soft lavender scent that is made with CleanScent technology.
Get a Tide Clean even in cold water with Tide Zero.
*EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the product’s formula, as Procter & Gamble has represented it to the EPA, contains ingredients with more positive human health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on Procter & Gamble, its integrity and good faith, for information on the product’s composition, ingredients, and attributes. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of Procter & Gamble’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product’s human health and environmental characteristics, as specified in the Safer Choice Standard and based on currently available information and scientific understanding
Dosage
For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.
Overall Review
Not lavender scented
I really wish I could use this product, but it does not smell like lavender. It's got an artificial candy smell, not a lavender smell. I just have to use unscented Tide. I'd like to use the unscented Tide purclean, but it makes too much foam! Hope you guys can make this in a natural lavender scent, or unscented one day. I had to return this because it wasn't actually lavender scented like it says it is. It was not a one-off thing either, they all smell like candy and not lavender.
Daveeed01/18/2026
The Tide Team
Thank you for sharing your feedback regarding Tide Zero Soft Lavender. We genuinely appreciate your input and understand how disappointing it can be when a product does not meet your expectations, especially when it comes to scent.
Tide Zero is designed to be gentle and safe for your family, meeting the EPA Safer Choice standard. However, we recognize that scent preferences can vary widely among consumers. While Tide Zero Soft Lavender is intended to have a soft lavender scent, we understand that some users may perceive it differently, as you mentioned.
If you are looking for an unscented option, we recommend trying Tide Free & Gentle Liquid, which is formulated without dyes or perfumes. Additionally, if you prefer detergent pods, Tide PODS Free & Gentle may be a suitable alternative for you.
We take quality very seriously and want to ensure that our products meet your expectations. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to reach out to us at (800) 879-8433. Your satisfaction is important to us, and we are here to help.
Thank you again for your feedback, and we hope to provide you with a product that meets your needs in the future.
01/21/2026
I love this detergent, the smell is amazing! I first saw it at target a lot more and i’m sad that i keep seeing less and less targets having these in stock. But i still love the product just wish there was more places to buy the product from
ashmac09/29/2025
SLS ruined the detergent
This was my favorite laundry detergent, until they added SLS to the ingredients. Now I can’t use it or I’ll break out. Very disappointed
Ally5405/30/2025
137 Reviews
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