StarStarStarStarStar3.6/5

Tide Plus Bleach Alternative Liquid Laundry Detergent

It allows you to look bright in your whites while also protecting your colors.

to read about the ingredients and more,click here.

Tide Plus Bleach Alternative Liquid Laundry Detergent

From Tide, America’s #1 Trusted Detergent Brand*

*Tide was voted most trusted laundry detergent brand by American shoppers based on the 2024 BrandSpark® American Trust Study.

More of the brilliant whiteness after just one wash vs. Tide Original
Amazing Tide clean from America’s #1 detergent based on sales**
#1 recommended by washing machine manufacturers***
Part of the trusted Tide Plus Collection

Overview

Tide Plus Bleach Alternative Liquid Laundry Detergent removes over 100 stains in one wash.

Tide Plus Bleach Alternative Liquid Laundry Detergent offers the brilliant clean you know and love, plus, it helps your fabrics look brighter and whiter after just one wash.****

It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them. Tide Plus Bleach Alternative Liquid Laundry Detergent is available in two formulas for use in regular and HE washing machines.

*Consumers’ #1 Trusted laundry detergent brand in Reader’s Digest survey

**Nielsen Laundry Detergents - Total US x AOC - Vol. Sales latest 52 weeks w/e 1/21/2017

***Based on co-marketing agreements

****vs. Tide Original

Dosage

For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.

Overall Review

StarStarStarStarStar3.6/5

Pros

Price (39 Reviews)

Satisfaction (30 Reviews)

Smell (28 Reviews)

Cons

Satisfaction (32 Reviews)

Smell (38 Reviews)

Price (22 Reviews)

StarStarStarStarStar1/5

blui702/13/2026

Noooooooooooooo! Please don't discontinue!!!!

StarStarStarStarStar5/5

This is the only Tide we purchase, absolutely love it! Does a fantastic job of cleaning!

seflorida01/11/2026

HELP!

StarStarStarStarStar5/5

I AM ALLERGIC TO EVERYTHING ELSE. TIDE WITH BLEACH IS ALL I HAVE EVER USED.

shugsshack01/09/2026

313 Reviews

FAQ

What is the difference between HE and regular (non-HE) detergent?

A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier. HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.

Is Tide Plus Bleach Alternative safe for my colors?

A: Yes, Tide Plus Bleach Alternative Liquid Laundry Detergent is safe for all washable fabrics, because it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening, and brightening, and it’s safe for all washable fabrics.

What makes Tide Plus Bleach Alternative Liquid Laundry Detergent so effective on clothing?

A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Is Tide Plus Bleach Alternative safe for my colors?

Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?

A: Chlorine bleach can fade colors, but because Tide Plus Bleach Alternative Liquid Laundry Detergent does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water, so it won’t cause your colored garments to fade, and you can use it for all your loads. The results you get are white whites and bright brights, wash after wash.

Is Tide Plus Bleach Alternative HE compatible with my standard washer?

A: Tide Plus Bleach Alternative Liquid Laundry Detergent is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high-efficiency washers.