More of the brilliant whiteness after just one wash vs. Tide Original
Amazing Tide clean from America’s #1 detergent based on sales**
#1 recommended by washing machine manufacturers***
Part of the trusted Tide Plus Collection
Tide Plus Bleach Alternative Liquid Laundry Detergent
It allows you to look bright in your whites while also protecting your colors.
From Tide, America’s #1 Trusted Detergent Brand*
*Tide was voted most trusted laundry detergent brand by American shoppers based on the 2024 BrandSpark® American Trust Study.
Overview
Tide Plus Bleach Alternative Liquid Laundry Detergent offers the brilliant clean you know and love, plus, it helps your fabrics look brighter and whiter after just one wash.****
It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them. Tide Plus Bleach Alternative Liquid Laundry Detergent is available in two formulas for use in regular and HE washing machines.
*Consumers’ #1 Trusted laundry detergent brand in Reader’s Digest survey
**Nielsen Laundry Detergents - Total US x AOC - Vol. Sales latest 52 weeks w/e 1/21/2017
***Based on co-marketing agreements
****vs. Tide Original
Dosage
For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.
Overall Review
Best Stain Remover Ever
This product was perfect for any stains on whites. Towels, tops , sweaters, socks.... It removed tea and coffee stains, juice, berries, dirt on socks, everything. It worked! All I had to do was pretreat the stain and wash, it was gone! Now I'm at a loss for anything to remove stains. I have tried Tide White but it does not remove stains. I do not use Clorox so I'm lost for any good stain remover. I cannot believe it's discontinued! There are no alternatives.
Ellie20507/28/2026
Bring it Back please
I am not sure why this product was discontinued, but please bring it back.
george365707/11/2026
Bring it back please!
I like many other commenters am allergic to most other detergents and Bleach Alternative was great. Also it was so effective!
JPBinDC06/07/2026
317 Reviews
