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Tide Free and Gentle Liquid Laundry Detergent

Keeps your clothes brilliantly clean and your family’s skin safe.

to read about the ingredients and more,click here.

Tide Free and Gentle Liquid Laundry Detergent

Deeper clean** that is gentle on skin
Free of dyes and perfumes
Hypoallergenic
#1 recommended by washing machine manufacturers***

Overview

A bottle of Tide Free and Gentle Liquid Laundry Detergent with the stamps of NEA and NPF approval

Enjoy peace of mind with Tide Free and Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family’s skin safe.

Tide Free and Gentle is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food, and stains than the leading free detergent,* and it’s recognized by both the NEA & NPF**. Tide Free and Gentle is available in two formulas for use in regular and high-efficiency washing machines.

**vs. the leading national free detergent competitor

***based on co-marketing agreements

Dosage

For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.

Overall Review

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Pros

Price (81 Reviews)

Satisfaction (45 Reviews)

Smell (72 Reviews)

Cons

Price (36 Reviews)

Satisfaction (81 Reviews)

Smell (46 Reviews)

NOW CONTAINS SCENT!!

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The latest bottle we purchased now has a scent to it. Ruined! Will never purchase again. Whatever executive decided to add scent to an unscented/free and clear product should be tossed into a volcano. I’m not the only one- lots of recent reviews at multiple retailers saying the exact same thing. Tide ruined this product.

Eric in Indy04/19/2026

The Tide Team

Thank you for sharing your concerns regarding the scent in the latest bottle of Tide Free & Gentle Liquid. We understand how important it is for our Free & Gentle products to meet your expectations, especially when it comes to fragrance sensitivity. Please know that Tide Free & Gentle is formulated without dyes and perfumes; Although fragrance or perfume is not added to the product, they will have a scent due to their natural smell. Since there's no masking fragrance added to cover this smell, you may notice it before using the product, but it should not transfer to your fabrics after use. Sometimes under unique circumstances, such as prolonged contact with strongly scented products, the product can pick up fragrance from other nearby products. We take product quality very seriously and strive to ensure every item reaches you in perfect condition. Your feedback is valuable to us, and we would like the opportunity to look into this matter further. Please contact our service team at 1-800-879-8433 so we can assist you directly. Thank you for your understanding and for giving us the chance to address your concerns.

04/20/2026

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Deown7403/27/2026

Great scent free detergent

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I love using this detergent for my babies clothes even though it doesn't have a scent it really clean wells some say scent free but still has fragrance this truly washes without leaving any fragrance washes pretty well dissolving the concentration while rinsing and the price is amazing sometimes stores have coupons which works out perfectly.

jenniferh162603/17/2026

759 Reviews

FAQ

Q: Are your laundry products ok to use with septic tanks?

A: Our laundry products have been thoroughly evaluated and are safe to use in homes with septic tanks. Using normal, recommended amounts of these products will not disturb the septic system (including aerated systems) or damage plumbing systems with a properly functioning septic tank.

Q: What does the Free in the product name mean?

A: Tide Free and Gentle Liquid Laundry Detergent is free from dyes and perfumes.

Q: Can I use this product on my delicates?

A: Tide Free and Gentle can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and, as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: Will Tide Free and Gentle work on heavily soiled clothes?

A: Tide Free and Gentle will work great on heavily soiled clothes. Although Tide Free and Gentle is free from dyes and perfumes, this won’t affect its great cleaning power.

Q: Do I need to add anything else (bleach, laundry aid, pre-treat) to get my clothes clean?

A: Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.

Q: Can I use Tide Free and Gentle on my baby's clothes?

A: Yes. Tide Free and Gentle is free from dyes and perfumes, so it’s perfect to use for your baby’s sensitive skin.